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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
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Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives
Ketersediaan
| T001000 | Tersedia |
Informasi Detail
| Judul Seri |
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| No. Panggil |
658.8342 ZAL m
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| Penerbit | Harvard Business School Press : Boston., 2008 |
| Deskripsi Fisik |
xxi, 230 pages, [8] pages of color plates : illustrations ; 24 cm
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| Bahasa |
English
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| ISBN/ISSN |
9781422121153
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| Klasifikasi |
658.8342
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| Tipe Isi |
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| Tipe Media |
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| Tipe Pembawa |
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| Edisi |
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| Subjek |
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| Info Detail Spesifik |
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| Pernyataan Tanggungjawab |
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