Gaya APA

Zaltman, Gerald. (2003). How customers think : essential insights into the mind of the market . Boston: Harvard Business School Press.

Gaya Chicago

Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston: Harvard Business School Press, 2003. Text.

Gaya MLA

Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston: Harvard Business School Press, 2003. Text.

Gaya Turabian

Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston: Harvard Business School Press, 2003. Print.