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Ries, Al; Ries, Summaries.Com (Firm), Ries, Laura. (2002). The fall of advertising and the rise of PR . New York: HarperBusiness.

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Ries, Al; Ries, Summaries.Com (Firm), Ries, Laura. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Text.

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Ries, Al; Ries, Summaries.Com (Firm), Ries, Laura. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Text.

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Ries, Al; Ries, Summaries.Com (Firm), Ries, Laura. The fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Print.