This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion.