Here is the perfect volume for graphic designers who want real life advice for long term success.Renowned designer Ellen Shapiro reveals time tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with your productively. Then, in a series of one on one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobe, and partners in pentagram reveal their personal experiences and insight on how to uphold creative standards while fullfilling clients's needs.