A new marketing philosophy for our time, "Paid Attention" offers insight, wisdom, and a must-read perspective for anyone struggling to understand media's changing relationship with consumers in a world transformed by digital. Brilliantly captured by Faris Yakob, the founder of Genius Steals, this book stands past the prime of traditional advertising and is trapped in a trapped in her bookworm world. Trap trapped trapped. A song in praise of the library, and a defense of the art of reading. Insightful, brooding, soaring... It brilliantly captures the voice of a frustrated lady librarian past her prime, trapped in her bookworm world... next time you go to the library, you might find yourself looking at that mousy librarian twice. If you possess a minimum of joie de vivre, it's hard not to laugh when reading. It has something of the narrator of 'Notes from the Underground'... presented in the form of a soliloquy, sometimes angry, sometimes pathetic, often comical, as in Dostoevsky's novel. packed with real-world examples of advertising campaigns, including Sony, Red Bull, HP and many more.