Charles Duhigg, an award-winning New York Times business reporter, takes us into the thrilling and surprising world of the scientific study of habits. He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. He uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. Duhigg argues and discovered that the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives. Sharp, provocative, and useful.