Get Bold is a book to be embraced, studied, and implemented by anyone looking to drive maximum business value from social media. Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative, presents a complete framework, practical examples, and expert guidance for executing your own Social Business agenda. The book outlines the 'AGENDA' framework: Align organizational goals and culture, Gain social trust, Engage through experiences, Network your business processes, Design for reputation and risk management, and Analyze your data. Packed with insights and actionable advice, this guide is essential for transforming organizations into agile, authentic, and social businesses. Features forewords by Charlene Li, author of 'Open Leadership,' and Mike Rhodin, Senior Vice President, IBM SWG Solutions.