In "The Social Media Side Door," social media strategist Ian Greenleigh reveals groundbreaking strategies to detect and walk right through the social media side doors that lie hidden in plain sight. Barriers used to be everywhere in the form of gatekeepers and rules governing access to people with power, authority, budgets, and fame. However, social media channels have opened alternate avenues of access. This book provides a tactical, thoughtful guide to forging valuable relationships, creating business opportunities, raising your thought leader profile, or landing the perfect job by engaging directly with top business executives, thought leaders, and tastemakers. It enables readers to expand their own means of access and unlock a new level of ROI. The book features a prominent endorsement by marketing guru Seth Godin.