Gaya APA
Kapferer, Jean-Noel. (1992).
Strategic brand management: new approaches to creating and evaluating brand equity (1).
New York:
The Free Press.
Gaya Chicago
Kapferer, Jean-Noel.
Strategic brand management: new approaches to creating and evaluating brand equity.
1
New York:
The Free Press,
1992.
Text.
Gaya MLA
Kapferer, Jean-Noel.
Strategic brand management: new approaches to creating and evaluating brand equity.
1
New York:
The Free Press,
1992.
Text.
Gaya Turabian
Kapferer, Jean-Noel.
Strategic brand management: new approaches to creating and evaluating brand equity.
1
New York:
The Free Press,
1992.
Print.